In today's business world, visual presentation is one of the most powerful tools for attracting and holding people's attention. The way a company presents products and services can be crucial to its success. With so many display systems on the market, ranging from classic roll-ups to modern illuminated banners, it's easy to lose track.
To help you find the right product for you when buying an advertising banner, we show you the most important differences here.
The different systems of advertising banners
The term advertising banner is used in both the analog and digital advertising world and can quickly become confusing. Even though digital advertising is becoming more and more prominent, classic displays are still extremely effective. We would therefore like to highlight a few examples of advertising stands with textile printing in this article.
So that you can make an initial classification, you should select the advertising media according to their use. Retractable systems (such as roll-ups) have a clear advantage in terms of mobility, whereas rigid systems (such as illuminated banners) usually offer certain extras in terms of appearance or functionality.
But first things first, let's start with the popular roll-ups.
Roll-ups: mobility and efficiency for dynamic advertising
Roll-ups are the classic display systems, particularly suitable for companies looking for flexible and effective solutions for event marketing or in-store promotion. These systems consist of a robust aluminum housing and a print on polyester fabric.
Roll-ups are characterized above all by the fact that the print is rolled up in the cassette and pulled out as required. To ensure that the advertising space is stable, the banner is fixed at the back using the rods supplied. The stands can be set up and taken down quickly, making them ideal for temporary events such as trade fairs and exhibitions. The advantages are the ease of assembly, compact storage until the next event and high transportability.
Differences in roll-ups
The basic principle is the same for all roll-ups, but there are still some differences between the models.
Inexpensive models are suitable for occasional use. The design is usually simpler and the accessories, as well as the parts, are of basic quality. Models in the premium segment have a consistent design, the materials are of a higher quality and accessories can usually be stored directly in the roll-up - they are designed for frequent use.
Differences in print quality should be considered independently of the cartridge. If you opt for a basic model, you are not limited in terms of printing, but can choose the best quality.
At FAHNENGÄRTNER, for example, the best possible print quality with recycled fabric is automatically used for all variants. The content of the textile print should appeal to visitors and the roll-up cassette is usually only a minor matter. So there's no need to worry if you opt for the entry-level model.
Possible uses of roll-ups
Due to their mobility and easy handling, roll-ups are particularly useful for:
- Corporate events
- Product demonstrations & exhibitions
- Trade fair events
- Info points (in combination with trade fair counters)
Roll-ups are available on the market in various sizes. The standard sizes are usually 80 x 200 cm or 100 x 200 cm. With these widths, you will always find a suitable location and with 1.6 - 2 m² of advertising space, you have enough room for your information.
Roll-ups are also available in large format with plenty of space for advertising. Models measuring 200 x 300 cm are not uncommon - an advertising space of approx. 6 m² has its attractions. With this size, you should consider in advance where you want to set up the display system. Many advertisers see these models as a compact exhibition back wall that is ideal for smaller stands - with the advantage of easy assembly and disassembly, as well as the small transport size.
Local display systems with style
In addition to the practical roll-ups, there are also stand displays with further advantages. If you are looking for a fixed advertising stand at the POS, you should choose a suitable system. Models with frames are more suitable for permanent stands.
The advantages of fixed advertising stands:
- Stable stand
- Can sometimes be printed on both sides
- print is easier to change
- Illuminated versions available
To give you a more concrete idea of possible models, we have made a selection for you.
MyMago: elegance and flexibility at the point of sale
MyMago is an innovative display system that is also suitable for mobile use thanks to its quick, tool-free assembly. A lightweight but robust aluminum frame ensures a good stand. The frame gives the print an attractive appearance, which is held in place by strong magnetic rails.
The modular structure of the frame is ideal for occasional transportation. You can pack this model ready for travel in just a few simple steps.
Recommended use
The silver frame can be placed in any environment and the wide base provides the necessary stability. This makes the MyMago particularly suitable for:
- Entrance halls
- business premises
- seminar rooms
Thanks to its transportability, you also have an attractive trade fair or exhibition display.
L-banners: The lightweight alternative for permanent presentations
Due to its versatility, an L-banner is a popular display system that is often used for POS marketing, trade fairs or exhibitions. It has an L-shaped structure that holds the print upright.
Compared to other display systems, L-banners are generally less expensive, making them an attractive alternative. You should classify this textile advertising medium between local and mobile banners. They are very similar to roll-ups on the one hand and POS stands on the other.
So if you are still undecided as to whether banner advertising is an option for you, you should consider this variant.
Top 5 features of L-banners
- Inexpensive to purchase
- Dual function: POS and trade fair
- Ideally suited for corners
- Good stand
- Easy to assemble and dismantle
Illuminated banners: maximum attention through innovative lighting
Light banners represent the pinnacle of innovation in visual textile advertising by combining outstanding print quality with effective LED lighting.
These banners are designed to offer maximum visibility both in daylight and at night. The integrated LED lighting not only illuminates dark corners, but also gives the advertising print additional color intensity through the backlighting. These advertising banners are usually printed on both sides.
The sizes vary, but are in the roll-up range.
Application examples
Illuminated banners are particularly suitable for places where special attention is required, such as
- Shopping centers
- at night-time events
- Business and exhibition spaces
- Presentation events
Even if light banners require more planning for transportation than roll-ups, MyMago or L-banners, you can also make the best use of the advertising medium at a presentation event.
If you want to use the lighting effect at trade fairs, other systems are more suitable. There are exhibition walls and modules that are also backlit and fit better into the overall concept.
Prints for illuminated banners
The material and preparation in the pre-press stage differ from conventional prints. The material and ink application must be specially prepared for the optimum effect. If conventional prints are used for illuminated banners, colors can fade and the light effect can even deteriorate. The challenge is to ensure that the motif has an excellent color effect even without active lighting. The color print must therefore fulfill a dual function. Prints of this type should only be left to real professionals.
When to choose which system?
The choice of the right display system depends on a number of factors that need to be carefully considered:
- Type of event
- location
- marketing objectives
- budget
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Target group
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Durability and reusability
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Transportation and assembly
Here are some examples of how to choose the right system
- Roll-ups: They offer a cost-effective and quick solution, ideal for companies that frequently hold events in different locations.
- Light banners: Suitable for locations that require constant high visibility, such as busy squares or dark indoor spaces. Although they are more expensive, they offer excellent visibility regardless of the time of day.
- MyMago systems: Perfect for point of sale - elegant design and quick adaptability. They are a good choice for a moderate budget with medium flexibility.
- L-Banners: These offer a durable and affordable solution for long-term displays - ideal for corners and POS.
These lists will help you decide on the right system depending on your individual requirements.
Practical tips for installation and care
- Installation according to instructions: It is crucial to install each display exactly according to the manufacturer's instructions. Correct installation not only ensures the stability and safety of the display, but also prevents premature wear or damage caused by incorrect installation.
- Regular cleaning: Dust, dirt and fingerprints can affect the appearance of your display and should therefore be removed regularly. Use soft, lint-free cloths for cleaning and, if recommended by the manufacturer, special cleaning agents. Avoid aggressive chemicals that could damage the material.
- Safe storage: When the display is not in use, store it in a safe, dry place to protect it from environmental influences such as moisture and direct sunlight. Many display systems are equipped with special carrying bags or protective covers that provide an additional level of security and make transportation easier.
- Check for wear: Check regularly for signs of wear or damage and make corrections or repairs if necessary. Early detection of problems can help prevent major damage and reduce the need for costly replacements.
- Adapt to the environment: Consider the specific conditions of the location where the display will be used. For example, outdoor displays require additional protection from the weather, while indoor displays should be protected from direct sunlight.
By following these simple but effective tips, you can ensure that your advertising displays are always in top condition and present your advertising messages in the best possible way.
